Adler : From mountain hostel to Alpine empire
In 1810, Josef Anton Sanoner acquired an auberge in Ortisei, a picturesque village in the Val Gardena valley, nestled in the heart of the Italian Dolomites. At the time, the region was mainly agricultural and relatively isolated. Recognizing the potential of this spectacular natural setting, Josef saw a unique opportunity and named his guesthouse "Zum Adler," which means "At the Eagle's" in German.
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